Many people are aware that the foundation’s roots stretch back over 340 years, but during that time not a great deal has changed with regard to the logo or branding. We wanted to create greater awareness of the benefits that young people are eligible for in Ely and Soham.

We decided the foundation’s brand needed a refresh that showed off a more modern and accessible giving foundation, but traditional in its roots and values of helping young people. We also needed new marketing materials, so we could reach the people who need our help the most. We want people to know we exist and are available to offer assistance.

With all this in mind, we recruited local business Infiniti Graphics to develop and refresh the charity’s brand. You can see the process of the update from the images below: